NFL Privacy Policy
Updated: July 1, 2024
To learn more about the way we use your data for interest-based advertising and share your geolocation data with third party advertisers, please see Section 5, Interest-Based Advertising.
NFL Enterprises LLC, the National Football League, the league's thirty-two member clubs ("Member Clubs"), and the other members of the NFL Family (collectively, "NFL," "we," "our," "us") respect your privacy and value your trust and confidence. This privacy notice (the "Privacy Notice") applies to our websites, mobile applications, and other offline or online and mobile services that link to or post this Privacy Notice (collectively, the "Services"), and explains how we collect, use, and disclose information through the Services.
It is our policy to comply with applicable privacy laws and data protection laws, and so our privacy practices may vary depending on where you live. Please see the region-specific disclosures and applicable supplemental notices for more information relevant to data collected in certain regions and by individual member clubs.
By using the Services, you acknowledge that you have read and understood the terms of this Privacy Notice. Please note that this Privacy Notice does not apply to information collected in employment or job applicant contexts. For information about data handling practices in these contexts, please refer to the applicable privacy notices or seek more information from the relevant NFL entity. Likewise, this Privacy Notice may not apply when we collect information from you in other contexts, such as when you buy or use products or services that link to a separate privacy notice instead of this Privacy Notice. For example, this Privacy Notice does not apply to the NFL Credential Card Program, which is governed by a separate Stadium and Event Credentialing Privacy Policy.
Please also note that in some instances, we may direct you to a site or page that is operated by one of our partners or use framing techniques to serve you content from partners while preserving the look and feel of our website. Even though the page where you provide information may have the look and feel of the Services, a different privacy policy may govern that information collection by such partners.
Cookies and Similar Technologies
Data Security and Data Integrity
Communications Preferences and Other Choices
Changes To This Privacy Notice
Supplemental Disclosure for Las Vegas Raiders
1. Information Collection
Information Provided by You
We may collect some or all of the following types of information, some of which may be considered sensitive information, including when you register with us, use our Services, sign up for contests or sweepstakes, participate in surveys, create a profile, access various content or features, submit comments or content, use a send-to-a-friend feature, attend events, or directly contact us with questions or feedback:
If you decide not to provide this information, it may limit our ability to provide the Services or some of our content.
Information We Collect Automatically
We also may collect internet and electronic network activity information, device identifiers, and information about your use of the Services automatically when you visit or use the Services, including:
Information We Collect from Other Sources
In addition to information we receive from you and collect automatically, we may receive information about you from other members of the NFL Family and from other sources, such as your friends, social networks, publicly available sources, data brokers, advertising partners, and our business partners and sponsors, including to facilitate co-branded programs. We may combine this data with information we already have about you, including to create inferences about you and your personal preferences.
2. Use of Information
We may use information that we collect about you for a variety of purposes, including to:
3. Disclosure of Information
We may disclose each of the categories of personal information described above with others for the purposes described above, including as follows:
Please also note that if you choose to engage in public activities on the Services, such as through interactive features like a chat room, forum, blog, or other community tool, you should be aware that the information you share there will be publicly available and can be read, collected, or used by other users of these features. You may receive unsolicited messages from other parties. We cannot ensure that parties who have access to such information will respect your privacy. Please exercise caution when using these features.
4. Cookies and Similar Technologies
We, service providers acting on our behalf and third parties, such as advertising partners, use cookies and similar technologies such as beacons, tags, HTML5 local storage, and scripts, to collect information from your browser or device. By using the Services, you acknowledge the use of cookies and similar technologies on the Services, although we have certain cookie-related choices described below and, where required by law, we seek your additional consent for certain categories of cookies.
The following types of cookies and similar technologies are used on our Services:
To disable optional cookies (cookies other than those categorized as strictly necessary above), please utilize the Cookie Settings of the applicable website or navigate to Privacy Settings in applicable apps. Additional choices, including with respect to Interest-Based Advertising, are described below under Section 5, Interest-Based Advertising.
You also may be able to reject cookies and similar technologies through your browser settings. If you reject cookies through your browser settings, you may still use our Services, but your ability to use certain features may be limited.
5. Interest-Based Advertising
About Interest-Based Advertising
We partner with third party advertisers, as well as analytics and measurement partners, to serve and display advertising on the Services and elsewhere online across different sites and services.
These partners may use cookies and similar technologies on the Services and elsewhere online to collect and share information about your activities across different websites, mobile applications, and services to provide you with relevant advertising ("Interest-Based Advertising" or "IBA"). For example, we may conduct analysis on your behavior in order to provide you with Interest-Based Advertising both on and off the Services. We may also disclose non cookie-based information for advertising purposes, including for Interest-Based Advertising. For example, we may disclose information to social networking platforms, so that they may send tailored communications on our behalf via their platforms. To serve and display advertising relevant to your location, where permitted by law and depending on the Services you use, the Services may also track your device's precise geolocation by responding to beacons or inaudible signals sent to your device's microphone. This is typically done based on uniquely identifying your browser and internet device.
Opting Out of IBA
You can opt out of receiving some type of ads and third-party collection of data for IBA from your device across unaffiliated services by managing your preferences at https://youradchoices.com/control.
You can also manage third-party cookies that collect data from NFL-affiliated websites and mobile applications for Interest-Based Advertising by setting your preferences on the website, mobile application, or other service via “Privacy Settings” or “Cookie Settings.”
Precise Geolocation Data for IBA
As noted previously and in accordance with local laws, we may disclose your geolocation information, including precise geolocation information, to service providers that perform certain functions or services on our behalf and to third parties so that they may provide you with geographically relevant advertising.
If you wish to stop the further collection of your geolocation information for IBA, please opt-out using your device settings, as noted below:
Opt-out or Withdraw Consent for Precise Geolocation Data for IBA
To opt out of the tracking of your device geolocation and/or precise geolocation data, please visit your device settings. Turning off access to geolocation and precise geolocation data may disable or interfere with certain functionality or services.
For Android users, please see the following link for instructions on how to opt-out of or withdraw consent to geolocation data collection from your settings https://support.google.com/accounts/answer/6179507?hl=en.
For iOS users, please see the following link for instructions on how to opt-out of or withdraw consent to geolocation data collection from your settings https://support.apple.com/en-us/HT207092
The NFL adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Interest-Based Advertising.
6. Social Networking
The NFL works with certain third-party social media providers to offer you their social networking services through our Services. For example, you can use third-party social networking services to share information about your experience on our Services with your friends and followers on those social networking services. These social networking services may be able to collect information about you, including your activity on our Services. These third-party social networking services also may notify your friends, both on our Services and on the social networking services themselves, that you are a user of our Services or about your use of our Services, in accordance with applicable law and their own privacy policies. If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services, including information about your contacts on those social networking services. Your interactions with those social networking services are governed by the privacy policy of the company providing the relevant service.
You also may be able to link an account from a social networking service (e.g., Facebook, Twitter, or Snapchat) to an account through our Services. This may allow you to use your credentials from the other site or service to sign into certain features on our Services. If you link your account from a third-party site or service, we may collect information from those third-party accounts, and any information that we collect will be governed by this Privacy Notice.
7. Links to Other Websites
The Services may contain links to other websites or online services that are operated and maintained by third parties and that are not under our control or maintained by us. Such links do not constitute an endorsement by us of those other websites, the content displayed therein, or the persons or entities associated therewith. This Privacy Notice does not apply to this third-party content. We encourage you to review the privacy policies of these third-party websites or services.
8. Data Security and Data Integrity
The security and confidentiality of your personal information is very important to the NFL. We have implemented technical and organizational safeguards designed to appropriately protect your personal information against accidental, unauthorized, or unlawful access, use, loss, destruction, or damage. Still, no system can be guaranteed to be 100% secure.
As a result, while we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to the Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information.
9. Data Transfers
When we transfer your personal information to third parties as described in this Privacy Notice, some of these parties may be located in countries other than your own, such as the United States, whose privacy and data protection laws may not be equivalent to those in your country of residence. When we transfer your personal information to other countries, we apply appropriate safeguards, to protect your information in accordance with applicable laws. For example, some NFL entities implement measures such as standard data protection contractual clauses to ensure that any transferred personal information remains protected and secure. A copy of these clauses can be obtained by emailing enquiries@nfl.com. If you would like to know more about the processing of your personal information and whether your personal information is transferred to a third country, please contact us using any of the methods described in Contact Us
10. Data Retention
We will retain your information for as long as reasonably necessary for the purposes set out above, considering criteria such as applicable rules on statute of limitations, any legal requirements to retain your personal information in light of compliance obligations, any relevant litigation or regulatory investigations and to enable the NFL to defend or bring potential legal claims, the sensitivity of the relevant information, and the duration of your use of the Services.
11. Children's Privacy
We do not knowingly collect personal information from children as defined by local law. If we learn that a child has provided us with personal information, we will delete it or otherwise comply with applicable law.
12. Communications Preferences and Other Choices
You may choose to receive promotional emails, text messages, newsletters, push notifications, and similar communications from us. You may opt out of receiving commercial emails from the applicable Member Club or other members of the NFL Family by clicking on the opt-out or "unsubscribe" link included in the commercial emails you receive. You may opt out of receiving marketing text messages from the applicable Member Club or other member of the NFL Family by replying "STOP." You may also opt out of receiving push notifications by turning off push notifications through your device settings.
If you have multiple accounts or relationships with different Member Clubs or other NFL entities, you may need to opt out separately for each account and relationship in relation to these choices. In addition, if you would like to opt-out of receiving push notifications on all of your devices, you must turn off the feature on each device.
Please note that opt-out requests may take some time to be effective where permitted by applicable law. Your opt-out requests will not apply to messages that you request or that are not commercial in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited commercial email messages.
Certain of our Services may feature Nielsen proprietary measurement software, which will allow users to contribute to market research, such as Nielsen TV Ratings. Nielsen believes that you should have a choice about whether to contribute to our research and insights. To learn more about Nielsen measurement and your choices, including how to opt out, please visit http://www.nielsen.com/digitalprivacy.
You may also have choices available to you to opt out of the collection of your geolocation information, whether collected through location services, Bluetooth, or microphone access technology. Where collected, this information may be used in accordance with local laws to serve and display advertising relevant to your location. To understand your choices and opt out if desired, please visit your device settings.
13.Data Subject Rights
Certain states in the United States and other international jurisdictions grant certain rights with respect to personal information. Depending on where you reside and in accordance with applicable law, you may be afforded the following rights:
To exercise your access, deletion, and correction rights, please submit your request by visiting our Data Subject Request Portal. If you would like to object to, or request the restriction of, processing of your personal information, withdraw your consent, or if you are otherwise not able to submit a request via the portal above, you can contact the NFL by filling out an inquiry here.
You may also be afforded, depending on where you reside and in accordance with applicable law, certain rights relating to the collection, use, and disclosure of your sensitive personal information.
Please note that we may still maintain, use, and disclose your sensitive personal information for certain purposes, such as to provide you with services that you have requested, protect the safety and security of services, and comply with our legal obligations.
Depending on the jurisdiction in which you reside, you may also be afforded the right to opt out of the sale, sharing, or processing of your personal information for purposes of serving you advertisements based on your activity across other sites and services (“cross-context behavioral advertising” or “targeted advertising”). You may exercise these opt-out choices with respect to your cookie-based personal information by visiting "Privacy Settings" in applicable apps or the "Cookie Settings" link in the footer of applicable websites and toggling off Selling, Sharing, Targeted Advertising cookies. You may also exercise these opt-out choices with respect to your non-cookie-based personal information by clicking the “Your Privacy Choices” link in the footer of applicable sites.
Global Privacy Control and “Do Not Track” Signals: Our websites also support the Global Privacy Control ("GPC"), which is a browser-based opt-out preference signal that can communicate your state law opt-out requests to the websites you visit. For more information on how the GPC works, visit their website here. Because the GPC is browser-based, note that your choices will be tied to online data that is associated with your browser, and you should enable the signal separately for each browser and/or device from which you would like to be opted out. Our websites do not support "do-not-track" signals, as there is no industry standard concerning what, if anything, websites should do when they receive such signals.
Note that we do not knowingly sell or share for cross-context behavioral advertising the personal information of consumers under 16 years of age.
We will not discriminate against you for exercising your rights and choices, although some of the functionality and features available to you may change or no longer be available to you. We may verify certain types of requests by requesting information sufficient to confirm your identity. Authorized agents may exercise rights on your behalf using the same mechanisms described herein, but we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid authority to submit requests to exercise rights on your behalf.
We reserve the right to deny requests as allowed by applicable law, such as where we have a reasonable belief that the request is fraudulent, where your identity cannot be confirmed, or where the NFL must retain your information consistent with applicable law. You can, however, appeal those requests that we deny by submitting a request here.
14. NFL Events
Information When You Attend An NFL Event: When you attend an NFL-event or NFL co-hosted event, including NFL games at an NFL stadium or at a third party stadium or other NFL fan events (including events at which a fan mobile pass is utilized) ("NFL Event"), we may capture your image, voice and/or likeness, including through the use of CCTV cameras and/or when we film or photograph you in a public location at an NFL Event. You should therefore expect to be filmed or photographed by CCTV and/or by cameras when you are in a public location at an NFL Event (e.g., as an audience-member in the stadium if you are attending a game). In addition to describing how we capture and use your image, voice and/or likeness in this Privacy Notice, we may also display signs at any NFL Event indicating that you may be filmed or photographed.
We may use your personal information collected at an NFL Event:
Sharing your personal information from an NFL Event: We may disclose your personal information captured at an NFL Event with any of the entities set out in this Privacy Notice, as described in Disclosure of Information. Additionally, when you appear in a photograph or film footage at an NFL Event, we may disclose that photograph or film footage containing your image, voice, and/or likeness with our third-party partners. These partners include our sponsors, licensees, advertisers, and/or broadcasters. We will disclose the photographs or film footage containing your image, voice and/or likeness when it is in our legitimate business interests to do so. However, each of the third-party partners may use your personal information for their independent commercial purposes without reference to the NFL.
Please also note that broadcasters and other third parties that are unconnected to the NFL may be independently filming or photographing you when you attend an NFL Event. Although we only give permission to a small group of entities (such as certain broadcasters) to film or photograph NFL Events, these entities are separate data controllers in respect of your personal information, and the NFL is not responsible for how those parties use your personal information and for what purposes.
15. Changes To This Privacy Notice
We may update this Privacy Notice, including any supplemental privacy disclosures, to reflect changes to our information practices. If we make any material changes, we will notify you by email or by means of a notice on the Services prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.
16. Contact Us
If you have any questions about this Privacy Notice or the privacy practices of the Services, please contact us by submitting an inquiry here or at the following address:
NFL Digital Media Group
345 Park Avenue
New York, NY 10154
Attn: Website Privacy Notice
For contact information for other members of the NFL Family, click here .
17. California Users
This section provides additional information with respect to personal information that is subject to the California Consumer Privacy Act (“CCPA”). This section should be read together with the rest of our Privacy Notice, which includes other important information about our handling of your personal information.
Some of the practices described may not be relevant to you, since the ways we collect, use, and disclose personal information vary based on our relationship with an individual. For information about our retention practices, please click here.
As described further in the Information We Collect section above, the categories of personal information we collect, and have collected in the prior 12 months, include:
As described further in the Use of Information section, we process, and have processed over the prior 12 months, personal information for the following business purposes:
Depending on the nature of your relationship with us, and as described further in the Disclosure of Information section, we disclose, and have disclosed over the prior 12 months, each category of personal information to the following:
Please review the rest of this Privacy Policy for more information about the circumstances in which we sell or share personal information, such as internet and electronic network activity information, device identifiers, and other information about your use of the Services we collect automatically when you visit or use the Services, and to exercise your rights to opt out.
If you are a California resident and your personal information is subject to CCPA, then you have certain rights under California law. For more information about the rights you have and how to exercise these rights, please review the Data Subject Rights section above. In addition to those methods described in the Data Subject Rights section above, California residents may also exercise their rights under applicable law by calling 1-855-265-6894.
The metrics below include the aggregate number of requests from consumers to access or delete personal information received by the League for the calendar year 2023. These numbers do not include requests that did not state a valid initial request under California law.
Average number of days within which the NFL substantively responded to requests to access, delete, know, correct, do not sell/share, and limit the use of Sensitive Personal Information is 72 days.
Shine the Light: California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.
To make such a request, or if you have questions as to how your information is handled in compliance with CCPA, please contact NFL Support or write us at CA Privacy Rights, NFL Digital Media Group, 345 Park Avenue, New York, NY 10154.
18. International Users
This section of the Privacy Notice is supplemental and provides disclosures in addition to those made elsewhere in this Privacy Notice. This supplemental section applies only if you attend an event outside of the United States or use our website or Services otherwise covered by this Privacy Notice from a country that is not the United States, and where the applicable member of the NFL Family is subject to jurisdiction-specific laws.
NFL Enterprises LLC is the data controller for League processing of personal information when you use our website and mobile applications. NFL International LLC is the data controller for League processing of personal information collected when you attend an NFL Event outside of the United States. Member Clubs may also be a data controller for certain club specific executions, and their entities are listed here.
Legal Basis for Data Processing: We process personal information for the specific purposes set out in this Privacy Notice, as described above. Where such concept is recognized, our legal basis to process personal information includes:
We consider that it is reasonable for us to process your personal information for achieving our legitimate interests, as outlined above, as:
In some instances, you may be required to provide us with personal information for processing, as described above, in order for us to be able to provide you all of our Services and for you to use all the features of our website.
If you are aware of changes or inaccuracies in your information, you should inform us of such changes so that our records may be updated or corrected. You may lodge a complaint with your local supervisory authority if you consider that our processing of your personal information infringes applicable law.
Except as otherwise prescribed by applicable law, in the event of any inconsistency between the English language version and local language version of this Privacy Notice, the English language version will prevail.
19. Supplemental Disclosures for Las Vegas Raiders
This section provides additional information relevant to supplemental privacy practices of the Raiders Football Club, LLC, Raiders Foundation, Raider Image, LLC, LV Stadium Events Company, LLC and the domains where this Privacy Notice is published, including at:
This Privacy Notice applies only to personal information collected when you interact with the National Football League, the Las Vegas Raiders football team and related activities. This policy does not apply to non-NFL related events or activities. For example, this Privacy Notice does not apply when you purchase tickets for or sign up for information about concerts and other events that do not involve the NFL or the Las Vegas Raiders football team, including any non-NFL events at Allegiant Stadium and/or Allegiant Stadium-branded web pages or mobile sites. For details about how information collected, used and shared for activities at Allegiant Stadium, please refer to the Allegiant Stadium privacy notice available here.
SMS/Text Message Communications: If you choose to receive text messages from us (“Text Message Services”), your use of Text Message Services will be governed by the SMS Terms and Conditions. No information collected from our short code program will be bought, sold, shared or rented for marketing.
Nevada Users: Nevada law entitles you to request that we refrain from sale of your personal information. We do not sell your personal information as defined under Nevada law. If you have a question or concern, please contact us for more information.
International Users: Please note that with the exceptions listed above, the Services are directed towards users who reside in the United States. By using the Services, you consent to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States. While some of these countries may not offer the same level of privacy protection as your own, we commit to uphold the privacy protections as explained in this Policy.
We also aim to comply with all data privacy laws governing the collection, use and disclosure of residents of Mexico. If you have an objection, question or concern related to our use of information in accordance with Mexican law, please contact us at privacy@raiders.com.
Member clubs may also be a data controller for certain club specific executions and the entities for the Las Vegas Raiders are the Raiders Football Club, LLC, Raiders Foundation, Raider Image, LLC, and LV Stadium Events Company, LLC.
Children's Privacy: In certain circumstances, with the consent of their parents, we collect information about children under the age of 13 for youth activities such as youth camp or other activities, including Raiderettes programming. The information we collect may include your child's name, date of birth, school, grade, medical information/allergies, favorite current or former Raiders personnel, and the address provided by a parent, guardian, or purchaser of the youth activity registration. We use this information to allow you to sign your child up for the youth activity and for you to receive Raiders or NFL merchandise or event tickets as a part of the registration for your child (if applicable). If you no longer wish to allow your child to be part of the youth activity or wish to delete all information collected about your child, please contact us at here.
Copyright Notice: All of the material contained within the Sites and the Services are copyrighted by the Raiders, the NFL Family or their affiliates and may not be reproduced in any form without our express written permission. This includes text, photos, audio and video. Photos are copyrighted by the Raiders or the NFL Family unless otherwise indicated by appropriate photo credit. All Raiders marks, logotype, helmet graphics and slogans are trademarks of the Raiders or its affiliates and cannot be used without permission of its owner.
Pursuant to Title 17, United States Code, § 512(c)(2), if you believe in good faith that your copyrighted work has been reproduced and is accessible in a way that constitutes copyright infringement, please provide our Digital Millennium Copyright Act ("DMCA") Agent with a written communication containing the following information (IMPORTANT NOTE: ONLY DMCA NOTICES WILL RECEIVE A RESPONSE):
(a) identification of the copyrighted work claimed to have been infringed;
(b) identification of the allegedly infringing material that is requested to be removed;
(c) your name, address and daytime telephone number, and an e-mail address if available, so that we may contact you if necessary;
(d) a statement that you have a good faith belief that the use of the copyrighted work is not authorized by you or the law;
(e) a statement that the information in the notification is accurate, and under penalty of perjury, that you are, or are authorized to act on behalf of, the owner of an exclusive copyright right that is allegedly infringed; and
(f) an electronic or physical signature of you or someone authorized on the copyright owner's behalf, to assert infringement of copyright and to submit the statement.
Claims of infringement which include the above required information must be submitted via postal mail or e-mail to the Raiders' DMCA Agent as follows:
DMCA Agent
Las Vegas Raiders
1475 Raiders Way
Henderson, Nevada 89052
702-520-2020 (phone)
privacy@raiders.com (Please include "DMCA Notice of Infringement" in the subject line).
IMPORTANT NOTE: The foregoing information is provided exclusively for notifying the Raiders that your copyrighted material may have been infringed. All other inquires and requests may not receive a response through this process. We reserve the right to remove any posted submission that infringes the copyright of any person under the laws of the United States upon receipt of a notice that complies with the requirements of 17 U.S.C. § 512(c)(3). United States law provides significant penalties for submitting such a statement falsely.